Bear Hills Casino & Muddy Bull Kitchen

Bear Hills Casino & Muddy Bull Lounge – Signage & Brand Identity

We developed a comprehensive signage and visual identity program for Bear Hills Casino, incorporating Indigenous language syllabics with a bold, contemporary typeface concept used consistently throughout the property. The design pays respect to cultural heritage while delivering a cohesive and modern guest wayfinding experience.

Inside, we created a distinct identity for the Muddy Bull Lounge, featuring custom branding, atmospheric interior signage, and supporting graphic elements. For the adjacent quick-service grab-and-go, we designed a playful, standalone identity including bespoke illustration, pattern design, and a custom graphic bear—bringing warmth and character to the table gaming area of the casino.