Bark & Co. Identity

Brand Identity, Visual Language, and Retail Experience Design

We partnered with Bark & Co to bring their playful, planet-loving vision to life through a bold, joyful brand identity. More than just a pet store, Bark & Co is a boutique destination — a place where each product is carefully curated to reflect the love, care, and individuality every pet deserves.

Our creative direction focused on expressing this mission through a warm, inviting visual language. The brand system is playful and optimistic, with a logo and color palette that radiate friendliness and approachability. We infused joy into every touchpoint — from packaging and signage to in-store graphics — creating an uplifting retail experience that speaks to both pets and their people.

Sustainability and local pride were central to our storytelling. We emphasized Bark & Co’s eco-conscious ethos through material choices and design tone, highlighting their commitment to health, community, and quality.

The result is a brand that feels as unique and spirited as the animals it serves — cheerful, curated, and grounded in care.